Silk Almond Milk print ad mockup
The "Nuts About You" campaign differentiates Silk Almond Milk in a saturated market through storytelling, using personified almonds in a narrative of friendship. By focusing on emotional engagement with playful dialogue in its ads, the campaign aims to create an emotional bond with consumers, positioning Silk Almond Milk as a brand that values care and companionship
Transatlantic Transformation
This deeply personal project captures the emotional essence of relocating from Romania to New York through symbolic elements like the Empire State Building, a Romanian train covered in vintage ads, and a suitcase releasing butterflies, illustrating the thrill and emotional renewal of moving. It addresses the challenge of articulating the profound emotional impact of suc
Aiya Matcha "The Art of Flavor"
Mock-up Campaign
Aiya Matcha's "The Art of Flavor" campaign elevates cooking into an art form, showcasing matcha's versatility beyond tea in engaging print ads. By presenting matcha as a vibrant ingredient through a painter’s palette and a gallery of matcha-infused dishes, the campaign challenges its culinary pigeonholing and positions Aiya Matcha as a catalyst for
Vibrant Voyages: Explore Latin America
The "Vibrant Voyages: Explore Latin America" project introduces a set of visually striking cards for Mexico, Brazil, and Colombia, blending cultural illustrations with practical travel tips. Designed to inspire and guide travelers, each card features iconic foods, drinks, and music, complemented by essential advice and national flags on the reverse, making it
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